Trade fair checklist
This checklist covers before, during and after a trade fair, so leads are not lost. Tick each item at the point of work and record any failure.
1Check the enquiry or account
- Event objective is documentedMUST
- Stand requirements are confirmed
- Sample stock is counted
- Lead capture method is ready
2Review the commitment
- Product sheets contain current rates
- Staff roles and shifts are assignedMUST
- Enquiry notes capture contact details
- Sample issue is recordedMUST
3Approve and communicate
- Leads are grouped by urgencyMUST
- Follow-up dates are entered
- Expense receipts are collected
- Event review names useful leads
When to use it
The sales coordinator uses this list each time this job or event occurs. Allow about 5 minutes for the checks, plus time for any problem found. Work from the enquiry, quote or customer account register. Look at the actual item before ticking it. Mark No when evidence is missing and explain why.
Its scope is specific: before, during and after a trade fair, so leads are not lost. First confirm event objective is documented, then examine the relevant work before approval or handover. The person named at the top should complete the checks as the work happens. Do not sign a page from memory later.
If an item is a "No"
For a failed (must) check, hold the affected work at its current stage. The sales coordinator records the item, current job or lot, time and a clear note. Tell the person authorised to release that work. Do not tick Yes after simply sending a message. Recheck the item and record who accepted it before proceeding.
For this checklist, pay particular attention when product sheets contain current rates cannot be confirmed. Check the supporting record or the actual material. A photo alone may not prove a measurement or approval. Note missing evidence.
For other failures, name an owner and due date. Escalate safety, compliance or customer risks before release.
Common mistakes
- Ticking stand requirements are confirmed without looking at the actual item or source record.
- Writing "done" when staff roles and shifts are assigned has not been checked.
- Closing the sheet even though leads are grouped by urgency is still unknown.
- Filing the page with no name, no date or no owner for failed items.
Make it your own
Print this on A4 or keep it in a shared sheet. Add a column for the person clearing each failed item. In a pumps business, adapt the references to the part, lot, machine or delivery document your team actually uses. In auto components, name the local register and sign-off owner. Remove a check only if it truly cannot apply, and write down why. Do not remove critical safety or statutory checks without qualified review.
Try the list on a real job, then ask the sales coordinator which records were hard to find. Keep one approved version with a revision date so the team uses the same checks.
A checklist only works if someone ticks it, every time, and someone reads it.
Questions people ask
Who should sign the trade fair checklist?
The sales coordinator who performed the check signs it. If a different person approves release, capture that name too. Do not use another person’s signature.
What if event objective is documented cannot be confirmed?
Mark No, describe what you looked at and hold the affected work if it is a critical item. Ask the authorised owner to decide the next action. Keep the result in the same record.
Can we use the short version instead of the full checklist?
Use the short version for a quick reminder. The full list has the remaining checks, failed-item notes and signature. Keep it for the actual decision and review.
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