Customer visit checklist
This checklist covers what to prepare, ask and note on a customer visit. Tick each item at the point of work and record any failure.
1Check the enquiry or account
- Last order and complaint history are reviewedMUST
- Unpaid invoices are checkedMUST
- Visit purpose is written
- Right customer contact is confirmed
2Review the commitment
- Open problems are discussed
- New requirements are written
- Competitor or rate feedback is recorded as customer inputMUST
- Promises made in visit are listed
3Approve and communicate
- Follow-up owner is named
- Next visit or call date is set
- Visit notes are shared with approvalMUST
- Customer master is updated if needed
When to use it
The sales coordinator uses this list each time this job or event occurs. Allow about 5 minutes for the checks, plus time for any problem found. Work from the enquiry, quote or customer account register. Look at the actual item before ticking it. Mark No when evidence is missing and explain why.
Its scope is specific: what to prepare, ask and note on a customer visit. First confirm last order and complaint history are reviewed, then examine the relevant work before approval or handover. The person named at the top should complete the checks as the work happens. Do not sign a page from memory later.
If an item is a "No"
For a failed (must) check, hold the affected work at its current stage. The sales coordinator records the item, current job or lot, time and a clear note. Tell the person authorised to release that work. Do not tick Yes after simply sending a message. Recheck the item and record who accepted it before proceeding.
For this checklist, pay particular attention when open problems are discussed cannot be confirmed. Check the supporting record or the actual material. A photo alone may not prove a measurement or approval. Note missing evidence.
For other failures, name an owner and due date. Escalate safety, compliance or customer risks before release.
Common mistakes
- Ticking unpaid invoices are checked without looking at the actual item or source record.
- Writing "done" when new requirements are written has not been checked.
- Closing the sheet even though follow-up owner is named is still unknown.
- Filing the page with no name, no date or no owner for failed items.
Make it your own
Print this on A4 or keep it in a shared sheet. Add a column for the person clearing each failed item. In a packaging business, adapt the references to the part, lot, machine or delivery document your team actually uses. In industrial trading, name the local register and sign-off owner. Remove a check only if it truly cannot apply, and write down why. Do not remove critical safety or statutory checks without qualified review.
Try the list on a real job, then ask the sales coordinator which records were hard to find. Keep one approved version with a revision date so the team uses the same checks.
A checklist only works if someone ticks it, every time, and someone reads it.
Questions people ask
Who should sign the customer visit checklist?
The sales coordinator who performed the check signs it. If a different person approves release, capture that name too. Do not use another person’s signature.
What if last order and complaint history are reviewed cannot be confirmed?
Mark No, describe what you looked at and hold the affected work if it is a critical item. Ask the authorised owner to decide the next action. Keep the result in the same record.
Can we use the short version instead of the full checklist?
Use the short version for a quick reminder. The full list has the remaining checks, failed-item notes and signature. Keep it for the actual decision and review.
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